Parle Agro appoints brand ambassadors for Fruity and Appy Fizz in Nepal

Dhangadhi: Parle Agro, India's largest beverage company, has reintroduced the beloved drink Fruity to the Nepali market after a three-year hiatus. This marks the first time that Parle Agro has appointed a brand ambassador for Fruity in Nepal, with actress Upasana Singh Thakuri being selected for the role. The move comes following the implementation of clean feed rules in Nepali advertising, which has been praised by the company.

Expressing her delight at being chosen as the brand ambassador for Fruity, Upasana Singh said, "I am proud to be the first brand ambassador of such a prestigious brand. We need fruits during summer for lunch and breakfast, and I believe that Fruity will once again leave its mark on the youth in Nepal." Fruity is available in carton packs of 125 ml and 200 ml and pet bottles of 150 ml, 250 ml, and 500 ml.

In addition to Fruity, Parle Agro has also introduced Appy Fizz, an apple carbonated drink that has become popular in the market. Nepali actress Priyanka Karki has been appointed as the brand ambassador for Appy Fizz, which is available in 160ml, 250ml, and 500ml PET bottles. "Appy Fizz is different from other drinks. Its taste is distinct and fresh. If you're going to have a drink for refreshment, I'd say have Appy Fizz," said Priyanka Karki.

Parle Agro has partnered with Vishal Group and its South Asian Beverages division to distribute Fruity and Appy Fizz across Nepal. Nadia Chauhan, Co-Managing Director and CMO of Parle Agro, said, "Our goal is to make Fruity and Appy Fizz the choice of everyone and create a deep relationship with Nepali consumers. Fruity already has a strong brand relationship in the country, and we see a great opportunity for growth and success. Appy Fizz also has the same potential."

Ashish Aggarwal, Managing Director of South Asian Beverages Pvt Ltd, added, "We are proud to partner with India's leading beverage manufacturer Parle Agro and to make Fruity a priority for Nepali consumers and create a new relationship with Appy Fizz. We have a strong sales team with vast experience in FMG and we have over 25 years of FMG distribution experience which will surely make us a leader in the category in the next few years."